The core of branding is belonging — Patrick Hanlon

November 30, 2020

Let’s face it, branding is abstract. It is only once we grasp the core of branding in the context of visceral human emotions and yearnings, that we can see its full capacity. On this episode of the ClarityConnects podcast, Patrick Hanlon, CEO of and a world-leading brand practitioner who is the author of Primal Branding, systematically breaks down branding and its functionality, and shares how companies can flourish following a tumultuous year that has heightened people’s need to belong to brands that have authentic belief systems.

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